BATON ROUGE, La. – Hard In The Paint (HITP) Sports Media announced today that it has entered into a partnership agreement with Equity Media to provide sports content for WBOK 1230 AM and its website.

David Grubb, CEO of HITP Sports said, “I’ve had a long-standing relationship with WBOK Radio. My first opportunities as a host came at WBOK and they changed the direction of my career. To now be able to work with Equity Media in bringing more comprehensive sports coverage to the people of New Orleans is just so exciting.”

As part of the agreement, Grubb will join Reggie Flood as co-host of The Sports Report on Mondays, as well as each Wednesday through Friday. New Orleans sports media icon Ro Brown will continue to hold his weekly Tuesday slot. The Sports Report airs Monday-Friday from 4:00-7:00 PM CT.

HITP Sports will also deliver written content including editorials and game coverage and create videos for WBOK’s social media accounts.

“We see this as a historic opportunity,” Grubb added. “There are so many stations operating with limited resources that need support. As we grow, I’d love for HITP to partner with other outlets to not only improve the quality of content available, but to also have more opportunities to develop true sports journalists.”

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Hard In The Paint Sports Media’s mission is to create unique, engaging audio and video content and develop the next generation of voices in sports.